MORPH Method
Jake Platt has developed the MORPH Method, a holistic health system built on six pillars of wellness. His brand includes a book, an app, a thriving coaching business, and a strong social media presence. This project focuses on Brand Development and Strategy, laying the foundation for Jake’s long-term vision of creating a 'Health & Wellness' school centered around the MORPH Method. We are building his website with SEO and User Experience at the forefront, while incorporating product feedback to help foster a loyal community. Stay tuned for updates, and if inclined, explore the MORPH Method AI Coach App which is a valuable tool for balancing productivity, health, and well-being.
Project Details
Brand Design & Strategy
This was a project that focused on designing Jake's brand from the ground up. He is prominent figure in the fitness community, being featured in articles such as Men's Health, but his website needed a complete make over...like from scratch.
We started with a Brand Identity Discovery session, which allowed us to create the foundation of his website. Because Jake is the face of the brand (MORPH Method) we had fun building the bridge between these two identities. Ultimately, we settled on Jake being the Brand, and the MORPH Method being the flagship service, and philosophy, of his life's work.
This is an ongoing client where we are implementing SEO and Growth strategy month over month.
Product Page: MORPH App
The MORPH App is a personal trainer/life AI Coach that has been trained on Jake Platt's MORPH Method. This is a really solid product, so we designed a product page for the website, and a Google Ads landing page.
